Mario Brothers Backpack
Prada is an Italian fashion company. Founded by Mario Prada in 1913 as Fratelli Prada (Italian: Prada Brothers), the firm took a radical turn with the arrival in the management of Miuccia Prada, granddaughter of the founder, in 1978. Under the direction of Miuccia, which was a local business in leather and hides, it became a few years in an international fashion company. The first prêt-à-porter Prada was launched in the autumn-winter of 1989. The firm launched its low-cost collection of Miu Miu in 1992, and acquired Fendi in the early 90's, a firm that later sold to LVMH in a period of financial difficulties. The house was founded by Mario Prada Prada in 1913. Dedicated to the manufacture and sale of trunks, bags, suitcases and shoes on his two stores in Milan, in a short time have achieved a customer base in Europe and USA. Later, with the increase in air travel, Prada bags, often made up a large and strong but heavy walrus skin, seemed to fit the needs of travelers, hence Prada focused on the design of accessories, bags Hand and exquisite leather bags and waterproof. In 1978 begins its decisive stage. Miuccia, Mario's granddaughter, took command of the company. Miuccia Prada had a degree in political science and had also studied five years of performance at the Teatro Piccolo in Milan. Although preparation did not seem appropriate, had a new aesthetic sense and according to some infallible. By then, the brand still produced mainly leather goods, and capeaba several years of economic hardship. Competition with other firms in similar fashion as Gucci, had hurt a lot. Miuccia overturned the situation by changing the trajectory of the house, leading the sector of ready-to-wear luxury. At the time, Miuccia married Patrizio Bertelli, who is responsible for managing the business, allowing his wife to engage in the formulation of the new aesthetic Prada. Miuccia had been making black waterproof backpacks since 1970 from a nylon fiber called Pocono, and this led him to submit, in 1985, which would be the classic Prada handbag, black nylon, plain and simple. The first icon of the brand in its new stage. It was a robust and functional bag, but with style. The high price that went on sale like a challenge, he won, immediately got imitations appeared to increase the demand of the original. In 1989 Miuccia presented the first collection of prêt-à-porter garments of understated elegance in its simplicity, where the highlight was the clean lines and basic colors, but always with high quality luxurious fabrics. The fashion critic approved the proposal and Prada's popularity skyrocketed. In the early twentieth century 90 Prada gets a place among the leading brands of fashion apparel through attractive impeccable, never obvious or too easy, and some bold accessories, sophisticated and quality. Luxurious fabrics, styles designed yet simple, control of nature's own colors, like blacks, browns, grays, greens and creams, all of which is shaping the image of Prada. The result was attractive but did not succumb to the "sexy-chic" who bet too much to reveal too much skin. Prada has achieved something very difficult to achieve, being a world famous brand while emanating an aura of exclusivity that comes not only from their high prices, brings together emblematic form the slippery concept of "ultrachic", "alternative" "intellectual" and "brand-trends" at the same time, season after season. Prada Miuccia all from that endorsed it. . . . .