The special attention is mercadotecniamoderna increasingly digital tools because of their ability to influence buying decisions of thousands of people through viral content. One of these tools are the microsites, pages created to highlight a special promotional product or separated from the portals of the brand or company. Web pages manage contact information, FAQs, product descriptions, the values ??of the company, biographies of members of the team of a company, which helps create a microsite to specific content in the spotlight. Those responsible for viral campaigns candy Wrigley Juicy Fruit Bag Checkpara web or brand backpacks Burton Mashable recommended for the site using these tools and stressed that to succeed should be simple worst-containing quality. 1. They must be related to the brand: it has to be literally a catalog of your products, but they must be related to fundamental aspects of your products. For example, when Juicy Fruit wanted to enter the social networks created a microsite with videos featuring unicorn backpack and a tender love story with a human component to highlight the sweetness of your merchandise. The site was Unicorn video serenading which reached 1. 4 million views on YouTube in May. . 2. Choose your targets carefully: what do you want to accomplish with your microsite? For example, Burton wanted to increase the visibility of its extensive range of backpacks and accessories, so I think a microsite just before the start of classes you could choose a virtual adventure unicorn backpack according to the user chose. At the end of the page gave a percentage of compatibility with the user's backpack, which made him believe that the accessory was exactly what I needed. 3. Do not be afraid to be different: the content that becomes viral is often bizarre, because people want to share things out of the ordinary. For example, the Juicy Fruit campaign made her sing serenades unicorn backpack in diverse musical genres and he used popular figures in entertainment to make the ideas even more attractive. 4. Keep it simple: a good microsite should be dedicated to a specific product, so the idea is to communicate the brand message, your idea and bring it to life in a fun way. If it is too complex or time consuming to much, people will not share in their social networks and make it viral. . . Dear Panda, you have only two attempts to enter your password (it is a security measure), so please be careful. If you forgot your password click on the link "Forgot Password". minute (s) before trying again. You can also click on the link "Forgot your password?" to request a new password. Is not it super exciting? We hope that the animal is mounted and not let anyone pull the ground, as he did with Horsey. Well, I will tell the end of the story. As you recall, Horsey and defender of animal rights were about to surrender when the distance spotted an oasis. "Last attempt" thought Horsey. They rode up there. But this time it was no mirage. It was just the opposite! It was an earthly paradise, with waterfalls, meadows and dense forests and a lake of crystalline waters that quenched the thirst of Horsey and his partner. Suddenly, they heard a huge roar BOOM!, And heard people screaming like crazy there that is increasingly closer. The unicorn stood before them. I was very scared and did not know where to go. Horsey even flinch. But the young animal advocate knew what he needed the unicorn: he took out a red velvet glove of her backpack and stroked the unicorn while riding it. The unicorn backpack stopped and stood with eyes wide open, confident and a bit on them. Without thinking twice, Horsey and animal advocate and left the oasis rode until they were back in the desert far from that angry mob. Once there were no Moors on the coast, Horsey tried to ride the unicorn, but he always refused. Horsey concluded that the unicorn backpack was very nervous about those people chasing him, and decided to bring it to Panfu hoping that the unicorn backpack was comfortable and let ride. But it worked! The unicorn backpack is comfortable here, but let Horsey ride him. Henry knows why, but I will tell you in person when you go to the saddle. This entry posted on Monday WAS, August 22nd, 2011 at 8:00 am and is filed under News. You Can Follow Any responses to this entry-through the RSS 2. 0 feed. I know the reason why he rejected the unicorn backpack Horsey, this had become very arrogant and ambitious. Selfish, it was thought better about the horses and unicorns. I felt very relieved to know that the unicorn backpack wants to be fitted with a good heart pandas. At the end of the day, the animal advocate seemed like a good bunch, I hope you let the unicorn backpack to ride. I'll cross fingers to see if I've been a good bunch. Good luck to all. If you have questions about the game or other problems with Panfu, write to our support team. Max and she can not answer these questions!. . . .